A Branding and Design Consulting agency
FIRST OF ALL. WHAT IS BRANDING?
Branding is just like the verb indicates, working the brand.
It translates into the work of influencing consumers’ perceptions of a particular product or service.
The brand is therefore the result of the combination of all these perceptions of all these consumers.
d’front specializes in helping directors and brand managers to translate what they want into materialized language and understood by its target audiences.
Before we start any project, we go through a research/diagnosis phase to analyse the brand, realign the strategy, reassess key objectives and review the target audience’s reach. From there, we elaborate solutions to achieve the goals previously set. D’front usually follows a 5-step branding process to ensure the final result is not only visually appealing but also consistent throughout.
We do not believe in formulas for success, therefore we deal with each brand in a unique and singular way. We shape our team and the process around each project based on a customized set of goals.
We believe in creating lasting and meaningful relationships between brand and target audience. How? Through storytelling and aiming at people’s heart, while also impacting their behaviour and daily lives.
What we do
Strategy is the first fundamental step in the process of creative development. A well-defined strategy will allow all people involved to actively contribute to the development of the brand as well as its creation.
We work side by side with our clients to obtain relevant insights. Through dialogue, workshops and other information gathering exercises, we redefine the key attributes of a brand and claim its unique position in the market.
Positioning is where the brand stands in the market, within its business area. An effective brand positioning strategy will maximize customer relevancy and competitive distinctiveness
Attributes are the intrinsic and extrinsic features of the brand. These are characteristics that show us the personality and physical aspects through image, language and actions. It is what makes us distinguish the identity of a brand.
Brand Values allow us to create an intimate and genuine relationship with the brand. Values are what the brand stands for, supports or struggles with. They are the pillars that support the reason why the brand exists.
Once we choose a path, all content related to the communication of a brand must be shaped by sticking to the realigned strategy. It is important to define what type of content is used, how it is displayed and for what kind of audience.
It stands for establishing guidelines of where, when and how to communicate the brand to achieve a certain number of objectives.
We are committed to create brands that inspire. Identity tends to express the personality and values of a brand. We aim at creating differentiated, consistent experiences to promote long lasting relationships.
Whether we are facing the creation of a new identity or rebranding an existing one, our approach of developing a brand identity is guided by the same analytical process.
Supported by a long and extensive research, we work hard to create an identity and a logo that materializes all the essence intended in the brand. We explore several possibilities until we reached a comprehensive and versatile identity system.
The brand name is just as important as the visual identity. We help to create the name that sums up everything that the brand stands for.
Consistency is key. We create brand manuals that show specific rules about typography, color, iconography, patterns, images (….) that must be followed in order to ensure coherence, despite whoever is designing the brand’s content.
How do customers interact with your brand? Through advertising? Social media? Printed? We help to expand the brand by translating their voice among the different platforms.
Brands are not just seen, they are witnessed. Besides digital platforms, brands also have to communicate in the physical world. We create infographics and way finding systems to help establish the brand anywhere needed.
At d’front we combine strong visuals, powerful storytelling and production excellence to create engaging and memorable brand experiences. Whether we are creating a mobile experience, designing packaging or copywriting for a campaign, we extend the same set of visual principles and tones to ensure a cohesive and consistent brand experience. At this stage, brands should stand out, keeping their regular presence on the right platform, at the right time.
Being it an information platform, a landing page, a booking platform, e-commerce, or even a photo upload contest on social media, our role in web design is broad. D’front carefully develops comprehensive digital experiences that work consistently across all browsers. D’front carefully develops responsive digital experiences that work across all browsers. From desktop to mobile, the website is constantly being adjusted to the context of its users, depending on the device they use.
Today, social media platforms are arguably the biggest meeting point between brands and customers. Our team designs a strategic plan that is align with the brand tone and creates content that is relevant for its target audience.
It is important to explore textures, shapes, sizes, colours, thickness, materials that lead us to experience the brand and materialize its perception. D’front provides a range of catalogs, specialized 3D software and Augmented Reality that help to create prototypes before implementing a large or small scale project.
In retail, the last front of the competition is with packaging. At this stage of the purchase decision, the one who stands out best on the shelf is the one who has the best dressed packaging to present himself to the customer who comes with preconceived ideas and little time available. D’front helps brands to stand out by creating packaging that is not only aesthetically beautiful, but that defends the brand’s values.
Whether for a campaign, or just to insert a product on a website, photography is a fundamental way of materializing the basic concepts of brands. Alongside its identity, we create stories through photography that invite us to get to know the depth of what the brand wants to communicate.