A Branding and Design Consulting agency
FIRST OF ALL. WHAT IS BRANDING?
Branding is just like the verb indicates, working the brand.
It translates into the work of influencing consumers’ perceptions of a particular product or service.
The brand is therefore the result of the combination of all these perceptions of all these consumers.
d’front specializes in helping directors and brand managers to translate what they want into materialized language and understood by its target audiences.
Before starting any project, d’front dedicates time to learn and diagnose the company, in order to understand its history, objectives and target audience. From there, we create a comprehensive set of solutions and objectives. D’front will follow a 5-step branding process to ensure that the end result is not only appealing, but also consistent with the project.
We do not believe in formulas for success and, as such, we deal with each brand in a unique and singular way. We shape our team and the process around each project based on an individual set of goals.
We create lasting and meaningful relationships between brands and their audience. How? We create stories that touch people, causing a change in their daily behavior.
What we do
Strategy is the first fundamental step in the creative development process. A well-defined strategy serves as a formalized point of reference so that responsibly all employees contribute to the creation and consistent management of a brand.
We work side by side with our clients in order to obtain the maximum insight necessary to support the strategic framework. Through dialogue, workshops and other information gathering exercises, we crystallize the “key” principles of the brand and define its unique position in the market.
Positioning is what defines the brand and where it fits into the market within its business area. Positioning is the emotional connection and perception we have of the brand in relation to its competitors.
Attributes are the intrinsic and extrinsic characteristics of the brand. These are characteristics that show us the personality and physical aspects through image, language and actions. It is what makes us distinguish the identity of a brand.
Brand Values is what makes us create an intimate and genuine relationship with the brand. Values are what the brand defends, supports or struggles with. They are the pillars that support the reason why the brand exists.
Once a path has been defined, all content materialized in the brand communication must be prepared so that it does not deviate from the initial plan. It is important to define what type of content is used for which type of language for which type of target audience. Formalizing physical characteristics and content concepts helps to focus on good brand management collaboration.
The definition of guidelines of where, when and how to communicate the brand to achieve a certain number of objectives.
We create brands that inspire. Identity expresses a company’s personality and values with the aim of creating a differentiated, consistent experience that promotes long and lasting relationships.
Whether we are facing the creation of a new identity, or the rejuvenation of an existing one, our approach of developing a brand identity is guided by the same analytical process and principles.
Supported by a long and extensive research, we work hard to create an identity and a logo that materializes all the essence intended in the brand. We explore several possibilities until we reached a comprehensive and versatile identity system.
The brand name is just as important as its image. We help to create the name that sums up everything that the brand represents.
Consistency is key to maintaining brand integrity. We create manuals that protect specifications such as typography, color, iconography, patterns, images, etc., ensuring that anyone can apply the brand’s content correctly.
How do customers interact with your brand? Through advertising? Social media? Printed? We help to expand the voice by translating the brand to the various key platforms used by its customers.
Brands are not just seen, they are witnessed. In addition to digital, brands also have to communicate in the physical world. We create displays and signage systems that help the brand work in spaces of all shapes and sizes
At d’front we combine strong visuals, powerful storytelling and production excellence to create engaging and memorable brand experiences. Whether we are creating a mobile experience, packaging or creating a copy for a campaign, we extend the same set of visual principles and tones to ensure a cohesive and consistent brand experience. This is the stage where brands must shine and appear on a daily basis on the right platform at the right time.
From an information platform, a landing page, a booking platform, an ecommerce, or even a photo upload contest. D’front carefully develops comprehensive digital experiences that work consistently across all browsers. From desktop to mobile, the website must be adapted to the constantly changing context of users and interactions with various devices.
Today, social networks are arguably the most shared meeting point between brands and customers. Our team creates the strategic plan, campaigns and the appropriate and refined copy for each brand context.
It is important to explore the textures, shapes, sizes, colors, thickness, materials that lead us to experience the brand and materialize our perception. D’front has several tools ranging from catalogs, specialized 3D software and Augmented Reality that help to create prototypes for the creation of projects on a large and small scale.
In retail, the last front of the competition is with packaging. At this stage of the purchase decision, the one who stands out best on the shelf is the one who has the best dressed packaging to present himself to the customer who comes with preconceived ideas and little time available. D’front helps brands to stand out by creating packaging that is not only aesthetically beautiful, but that defends the brand’s value in all its splendor.
Whether for a campaign, or just to insert a product on a website, photography is a fundamental way of materializing the basic concepts of brands. Alongside its identity, we create stories through photography that invite us to get to know the depth of what the brand wants to communicate to us.