Key visual and Digital Campaign

Fruut launched CHIPZ product line, a crispy snack of dehydrated fruit sticks. Also, we launched the digital campaign “Muda o Chipz” (change your chip). The campaign concept aims to approach a younger audience, using a “dynamic and fun” message, to encourage healthy eating habits.

CHIPZ line range features apple, apple with ginger and apple with cinnamon.

Art direction:
The main goal was to find a way to communicate this product through irreverent packaging. The idea was to “confuse” the audience, making it look like french fries, illustrating the original claim of the brand, “Good luck fries”. With this we aimed at encouraging consumers in the transition from less healthy snacks to 100% natural alternative snacks, reinforcing the values and attributes of the brand.


  • Creative Design / Key Visual / Social Media