Fruut – CHIPZ Lauch

Fruut launched the CHIPZ product range, a snack of crispy dehydrated fruit sticks. Within the launch, the digital campaign “Muda o Chipz” (change your chip) was launched

The campaign concept aims to approach a younger audience, using a “dynamic and fun” message, that healthy and balanced eating does not have to be a sacrifice.

CHIPZ is available in apple, apple with ginger and apple with cinnamon.

Art direction:
The main objective was to find a way to communicate this product, with this extroverted packaging, within the category of snacks. The idea was to “confuse” the public, transmitting a look of french fries, illustrating the original claim of the brand, “Good luck fries” and with this we encourage consumers in the transition from traditional or less healthy snacks, to a 100% natural alternative, reinforcing the values and attributes of the brand.