Discovery Routes

Tailor Made Travel

Discovery Routes creates tailor made trips for those looking for a unique and customised travel experience, according to their tastes, desires and budget. They believe that traveling is the most honest way to grow and discover ourselves.


We designed a visual identity highly  inspired on the landscapes and textures found in some popular trips created by Discovery Routes. The identity is an open invitation to discover and feel the true essence of each trip.

The color palette is also inspired on the locations available to travel to. Earth and mountains justify the brown, oceans and sky are represented with the blue and finally the yellow is chosen because of the desired sunrise/ sunset we all wish to see. That idea was also highlighted in the logo, which not only takes the form of a compass but also indicates the sun, the mountains, the sea and the forest.

The signature “Tailor Made Travel” is based on the personal, unique and rewarding experience that Discovery Routes provide to its travelers.

The goal is to properly position Discovery Routes in the tourism market and mostly, pass on the message “we deeply care about client needs and wishes in each trip”.

– Featured on Briefing
– Featured on World Brand Design


  • Corporate Identity / Stationary / Merchandising / Content Development / Webdesign