Outdoor Campaign

We developed an outdoor advertising campaign to position Barilla as a strong brand providing a wide range of sauces and pastas.


We designed two different types of artwork to express our main idea. On one of them, the message was “Find out why Italians prefer Barilla pasta” where the range of products was also presented. On the other one, the message was “Because it is al dente and loose” followed by a Bolognese dish (we chose Bolognese due to its popularity).

In addition, the campaign was extended to billboards, floor graphics, stoppers vinyl and point-of-sale printed media.


  • Outdoor / Pos / Brand Content / Photography