Casa Fácil is a real estate company with over 20 years of experience. This brand is focused on flexibility and simplicity, while prioritising the relationship with the costumer. From those key attributes, we developed their new brand identity through storytelling. White the blue conveys strength and confidence, the contrasting red stands for energy, speed and agility, which also represent the brand. The logo is presented with a rounded typeface to easily represent the familiar relationship between costumer/ real estate agent, something extremely valuable to the brand concept.